Marketing Strategies and Budgeting 510

(Outcome based budgeting approach)

Training Methodology:  Power points, excel templates and models.
Our training workshops has always been more quantitative, strategic, integrated and performance based.
Target groups
Suitable for all involved in marketing and sales.

Training Objective
At the end of the workshop the trainees should be able to prepare a marketing budget

Course duration
A two day course

Course Contents
With the following detailed contents

1. Market research and analysis
2. Gap analysis and identifying swot
• Critical performance gaps
• Critical success factors
• Unique selling proposition
3. Competitor analysis and market positioning
4. Targeted customers profile
5. Marketing Strategies
6. Marketing BSC perspectives
7. Marketing KPIs and KRAs
8. Business modelling and profitability planning
9. Detailed Sales projections and revenue
10. Detailed marketing costs and commissions
11. Trading strategies and working capital
12. Fixed investments and capacity building
13. Capital required and sources of finance
14. Cash flow projections
15. ROE chart and business objective goals
16. Justifying the marketing plans (ROC and ROE)

Copyright :  Arriffin Mansor 012-2786282