OPPORTUNITY TARGETS, STRATEGIES, BUSINESS MODELLING, LEVERAGING
Quantitative approach to entrepreneurship using KPIs, metrics and strategic mapping
ENTREPRENEURSHIP
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Awal pagi
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Lewat pagi
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Petang / Case analysis
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1
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Business Planning development
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The objective of a business plan
The meaning of viability
Criteria of a good BP
ROE as the ultimate business goal
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Format of a business plans for loan purposes
Management Team
Integrated and Balanced Plans
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ROE and the business strategies
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2
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Market potential and Business Model 1
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Marketing Objectives and Key Result Areas
Market Share
Market Research
Industry Analysis
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Costs Volume Profit Analysis
-the right price, volume to sell and costs to bear.
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Sensitivity analysis of break even analysis
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3
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Developing Value Proposition & Business Model
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Product value and customers satisfaction.
Feasibility criteria approach - Kuratko
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New venture idea checklist
Benchmarks by Timmons
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Discuss Ikea Furniture
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4
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Market potential & Business Model 2
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The 4ps marketing Strategy
Michael Porter Strategy
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Marketing Economics
Profit Margin
Asset Turnover
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The F1 experience
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5
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Marketing & Finance
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Advertising costs
Inventory policy
Sales budgeting
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Working capital Strategies
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Working capital case
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6
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Competitive analysis
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Total market size
Market Share
Barriers to entry,
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The environmental variables
Kuratko competitive profile
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Robert OFlyn pg308
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7
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Setting up a company
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Alternative type of companies
The right choice of company
The pros and cons of a limited company.
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Companies Act
Partnership Act.
Registration of business Act
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The choice of legal entity
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8
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Business Planning 1
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Capital Expenditure Strategy
To rent or purchase decision
Capacity Management
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Internal Rate of Return and Net Present value
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Capital expenditure evaluation case
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9
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Legal & Statutory requirement
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Company Officials
Shares and capital
Voting and appointments
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Legal Meetings
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Kuratko pg 509
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10
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Business Planning 2
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Purchasing or Production costs
Healthy and growth ratios
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Strategic Maps
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Projected Financial Statements
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11
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Intellectual property and business documentation
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Trademark, franchising
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Patents and copyrights
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The playboy emblem – a case of trade mark infringement
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12
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Financial and Resource Plan
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Cash flow Projections
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Bank Loans, Venture Capitals, Angels
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Pg 565 kuratko
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what do you learn in our entrepreneurship workshops
- Identifying opportunity through market positioning
- Understand market segment through customers' profile
- Marketing strategies - 4 Ps
- Strategic Mapping in the business
- Forecast Business Profitable model
- Additional working capital and fixed capital strategies
- Financing the business through equity and borrowings
- Project the cash inflows and outflows
- Constructing the Du Pont ROE Chart
- Constructing the financial statements
- Check the business with key performance indicators
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