STRATEGIC MARKETING 2015

STRATEGIC MARKETING

A two day course on how to write a marketing plan

Target groups

Marketing managers, sales executives and managers,

Training methodology

Workbook approach intensified with group dynamic through case analysis

The emphasis on marketing  metrics to write the marketing plan.

Course Contents

1.  Marketing Analysis /  research
2.  Target Market and competitor analysis
3.  Product  and branding
4.   Market segmentation and customer profile
5. Market Positioning
6.  Marketing mix and franchise - Marketing Strategies
7.  Sales organistion and controls
8.  Export marketing and growth
9. Marketing costs
10. Marketing Metrics and Mapping
11. Business Model
12. Adequate working capital -  trading strategy
13. Minimun fixed capital - marketing
14. ROE chart
15. Return on capital to justify the marketing plans

At the end of the course, participant shall produce their own strategic marketing map.

© Arriffin Mansor 012-2786282