Thursday, May 5, 2011

Strategic business management


A two day excel based course which provides the knowledge and skills in the development and the deployment of strategies in the management of a business.

It is an opportunity to learn and gain the mandatory competency expected of every manager/officer.

As usual, our training approach has always been:-
  • more quantitative
  • More strategic
  • integrated and comprehensive
  • performance based.
COURSE CONTENTS

  1. Performance gap analysis and identify the SWOT.
  2. From SWOT establish market positioning
  3. Target Customers and their profile
  4. Marketing Strategies
  5. Strategic Mapping
  6. Key Functional Strategies
  7. Design and develop the business model.
  8. Justify the strategies /  
  9. Cash flow projections
  10. ROE Chart check


STRATEGIC BUSINESS

9.00-10.30

11.00-12.00
12.00-1.00

2.00-3.30

4.00-5.00
First Day
What is strategy.
Types of strategies

Business objectives defined
ROE chart and KPIs
Environmental Analysis

Internal capability Michael Porter’s Strategies

Pest and swot analysis workshop
Second day
Marketing Strategies

Evaluation and measurement of strategies
Other functional strategies

Incorporating strategies in
the strategic map

Strategic Change& Your action plan

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