Competency gaps are training needs

Gaps are identified by comparing the performance of the company against a bench marked company in the same industry. Positive performance indicate strengths whereas the opposite shows weaknesses. Thereafter, proper winning strategies could be formulated and best practices could be recognized and adopted. All the above could be drawn objectively from the financial statements rather than relying on subjective opinion surveys which are popularly but wrongly applied in TNA.

Thursday, May 5, 2011

Strategic Marketing Course - time table

	STRATEGIC MARKETING
	9.00-10.30	11.00-12.00	12.00-1.00	2.00-3.30	4.00-5.00
FIRST DAY	Marketing objectives as defined by BSC Market research and information	Target Market and Positioning- Marketing strategies	Marketing segment and customers profile	Product segmentation and branding -workshop	Distribution strategies- workshop
SECOND DAY	Marketing mix and franchised products	Sales organisation and controls	Marketing plans and TOWS	Export Marketing and growth	Budget and metrics CRMR-workshop
© Arriffin Mansor 012-2786282

Competency gaps are training needs

Thursday, May 5, 2011

Strategic Marketing Course - time table

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Blog Archive

CORPORATION METRIC MANAGEMENT
DAY	9.00-10.30	10.30-11.00	11.00-12.00	12.00-1.00	1.00-2.00	2.00-3.30	3.30-4.00	4.00-5.00
1	Corporate objectives defined ROE Chart		ROE Chart vs Industry Stds Critical Performance Gaps	Key Result Areas BSC key Metrics		Key Performance Indicators		Metric management- case analysis
2	Performance Targets and Standards		Internal & external benchmarkings	Performance Evaluation- Input output analysis		Performance meeting - planning		Role Plays
3	Strategic Mapping Porter's Strategies		ROE kpis Departmental KPIs	Performance meetings - appraisals		Accountability & Action plans Improvement Strategies		Closing Summary